A. Because buyers have access to a wealth of information on-line they, now more than ever, have a keen sense of a home’s real worth. Moreover, because your home will presumably have an adequate amount of photos showcasing it to prospective buyers, they will be able to see the quality of your home on-line. Additionally, buyer agents will know it is priced realistically and they will let their clients know. I think that pricing a home below its market value is a great strategy. It’s all about getting more people in the door to hopefully create a situation where you will have multiple offers to choose from. A Multiple offer situation will ultimately drive up the sales price.