A. Because virtually 100% of today’s home sellers have their home marketed on the internet, today’s home buyers can shop on-line anonymously. When perusing on-line, home buyers are able to compare your home against other homes to see if they feel it is a value (price and feature). In essence, they are able to judge your home without even having to make an appointment. If you price a home too high, many buyers will make the decision to not even view your home in person. Your home will then remain on the market for months, while you continue to pay your mortgage payment, basically eroding any sort of profit you were hoping to make by pricing it higher. The best strategy is to price it correctly so that prospective buyers searching on-line believe that their offer would even be considered.
