A. Property marketing is key to reaching the largest audience possible Because we really don’t know where you buyer will come from your Real Estate Professional should use marketing that targets buyers regardless of their location: Elements of this marketing include:
- Internet-based marketing – Let’s face it, if you want to cast the widest net then you need to market your home on-line. Whether you choose to represent yourself or work with an real estate professional, you want to get your home on your local Multiple Listing Service. This will ensure that your home is seen by the widest amount of eyeballs. Properties listed on the MLS do not solely remain there. Through an internet data exchange the properties listing on the MLS end up on third party real estate sites that allow buyers to perform searches in addition to the search that a Buyer Agent has set up for their clients.
- Social Media – Post the home on social media sites to generate interest.
- Broker’s Open – A broker’s open targets other realtors who may have potential buyers. The Listing Brokerage’s Agent will send emails out to their colleagues inviting them to preview your property. Brokerages maintain a vast list of local realtors and this is a great way to get the word out
- Open houses – Technically you already have a 24×7 open house and it is called the Multiple Listing Service. But, if you want your Listing Agent to host an open house be prepared for both neighbors and prospective buyers to view your property. Be careful, to secure valuables and any medications that you may have in the home.
- Signage – Proper signage at the front of your home alerts both neighbors and prospective buyers that your home is for sale. Add a QR code and passersby can get immediate information about your home just by scanning it. Of course, they can also type in your address into any search engine or home search app.